Kansas Basketball Facebook: The Power of What You See and What You Hear

Combinations. They are what makes teams great as it is the power of the whole being greater than the power of the individuals on their own.

In social media it's the combination of words, pictures, and time that we all seek to perfect. But what I think most teams don't realize is that there is immense power in what you see and hear because that combination can help others feel what you feel.

I was checking out the Kansas Men's Basketball Facebook Page (here) and saw the image and copy below on their wall...

I'm going to zoom in here because the image is so powerful.

So in a quick glance fans see a shot of the huddle and realize that Coach Self told them "Hard work on 3." When you take that and deliver it in realtime, it almost puts your fan base into your huddle. The emotion in that thought basically gives me the chills...

And that becomes the challenge to all of us. What is it that we see and hear that we can offer to others so that they connect with us and feel what we feel, even when they aren't physically with us?

Tune back in Friday for more best practices from College Hoops. Until then, follow me here, or on Facebook (here) or Twitter (I'm @andypawlowski)

As always, thanks for reading!

Andy