Arizona Basketball Leverages Pros for their Intro Video

I've been mesmerized by my share of team intro videos over the years. And it's an area I'd love to see get blown out even further -- you have the players, coaches, and crowd on the edge of their seats and this video (if done well) can really make the emotions pop.

But where they can really go nuts is if this same video can both hype up the current team while also broadcasting who you are as a brand.

Enter Arizona Basketball. As you'll note in the video hotness below (or off of the Arizona Athletics YouTube page, here). What you'll find is a way to program is about from the sounds, voices, and minds of alums in the NBA. lt's one thing to hear Coach Miller describe Arizona Basketball... but an altogether different thing to hear that from Andre Iguodala, Steve Kerr, and Channing Frye.

You just need to check this video -- and you'll see something that is both a great story of their brand plus a way to hype up this year's edition.

Pretty mind blowing.

We don't all have a roster of alums who are now playing in the League... But we all do have former student athletes who can do a great job of telling the story of your brand! This video puts us onto that path,

Tune back in Friday for more best practices from College Hoops. Until then, follow me here, or on Facebook (here) or Twitter (I'm @andypawlowski)

Thanks for reading!