How Duke Basketball Brings Fans into Win 903

903.

It's a huge number, especially when you are talking about games won. It's kind of hard to fathom, when you're talking about a sport where you tend to play 25-30 games a year. That's the beauty and the challenge here -- how can you connect people with an idea that's so hard to put into context?

With a victory over Michigan State last week, Coach K became the NCAA's All-Time Winningest Coach -- 903 wins. But how do you take the fact that your coach just set the standard for winning games and turn it into a fun consumer contest? By having fun with it, of course.

Duke Basketball launched their campaign and site, 903 and Counting (linked here). The call to action is simple yet not simple: "How do you 903?"

But they wanted to give fans more clarity on what they were looking for... and released this amazing video that shows everything from fans waking up at 9:03 to body paint and ridiculous piles of food. This video is worth two minutes of your attention (don't worry, I'll wait).

It's fun, right?

So after setting the bar of what to do, Duke gives you the other two things you need: How to enter and What you can win. And both are done very simply, as you'll see here.

The process is very simple. Just show how you 903 via video, image, drawing, or whatever and submit it according to the process below...

And you can win prizes that the University has access to as the source (Tickets, Autographs, and Duke Gear).

I love this idea. It's simple, it's fun, and you can win prizes that are amazing if you are a huge Duke fan but not so amazing if you're not -- the best kind of contest to run as a school!

And, I for one am anxious to see the winners. Too bad I'm not on that expert panel to judge!

Tune back in Wednesday for more best practices from College Hoops. Until then, follow me here, or on Facebook (here) or Twitter (I'm @andypawlowski)

As always, thanks for reading!

Andy