Wednesday, November 9, 2011

Duke Basketball Creates the Ultimate Social Media Directory

Just like in life, sometimes the best digital things are the simplest ones. That thought was completely reinforced for me as I checked out the Duke Blue Planet website. As you'll soon see, Blue Planet created the ultimate directory for Duke Basketball...

From the Duke Blue Planet home page, click on "Players Lounge" and you'll note the Social Media Directory, which takes us here. As you can hopefully tell in the images below, DBP has made it easy for you to follow the program, players - current and past, and coaches/staff.

The directory is easy to use, and it's mind-blowing how many of the current players are actually up and running on Twitter! (feels like a more current version of a player roster doesn't it?) The right hand side of the page gives us a stream of Tweets from these accounts - making the page feel alive.






How could this be better? Two things stand out for me --- 1) It'd be great to find a way to show us the Tweets without us having to individually click on each individual. Let us see a sample of the Tweets we'll get if we follow and 2) I'd love to see a multi-follow button here. Make it easy to follow everyone simply by making one click!

Come back on Friday as I break down more Digital Best Practices. You can also follow along on Twitter (I'm @andypawlowski, here) and on Facebook, here.

Andy

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