Social Media Monday: Wisconsin Football Reacts to a Big Time win on Twitter

The Wisconsin Badgers made a statement both on the field against Nebraska and in how they sparked and fueled their fan base in social media this weekend.

The stage was set. Wisconsin met Nebraska on Saturday evening in a clash of 2 undefeated Top-10 football teams. Wisconsin came away with a thunderous win, making a statement in their 48-17 win. Naturally, this makes for a big opportunity to also make an impact inside Social Media, where buzz is naturally happening and ready to ignite.

I drove over to the Badger Football Twitter page, here. As you'll see in the images and context below, the Badgers seized the moment to fuel their fan base's energy...

First, I want you to see the set of posts below. They do a great job overall of retweeting key comments, that tell a story. In fact, you can often times tell the story by simply elevating key comments from the world. And that's exactly what Wisconsin did -- mixing their own observations (and video) with comments from sports experts and fans.

Then, as you'll see in the post below, they smartly got extra miles out of their ESPN home page takeover. This is a great example of being timely. As we all know, things change quickly and they wouldn't have the home page forever. So Twitter offers a great chance to alert fans they have risen to the big stage, and to do it in a way that makes the comment relevant even when the stage is gone. In fact, just as this image likely would make an impact in a presentation about Badgers Football to a recruit, it equally does so inside Social Media. Smart.

Post Game, they also leveraged the stage that QB Russell Wilson has in his ESPN Post Game interview. How powerful is the combination of this Tweet below with the image that accompanies it?

And, during the game, they drop this nugget -- powerful image and a powerful Tweet together make quite a statement.

So as you can see, the Badgers took the stage that the team earned and magnified it through social media. I loved seeing the way they retweeted key fans and media to tell the story then smartly mixed Tweets with imagery, all dropped in the right moments.

Great examples that we can all take inspiration from!!!

Hope you're digging this. Come back on Wednesday as I break down more Digital Best Practices. You can also follow along on Twitter (I'm @andypawlowski, here) and on Facebook, here.

Andy