Social Media Monday: Oklahoma Football Facebook Shows Us How to do Before & After

It's Monday morning, time for us to check out the weekend that was in NCAA sports, with a hope of learning. Huge win by Oklahoma Football - coming up with a monstrous 55-17 win over their rivals, Texas. It definitely solidified their position in the National Title hunt, and it was definitely a chance to ignite a fan base inside Social Media.

Let's move to the Oklahoma Sooners Facebook page, here, and below... First, you'll note the image below, dropped into Facebook post game. It's a pretty amazing image, and I'll zoom in before making any comments...

Amazing...

I love this image, because of the joy in the players, the connection of their coach, and even (if you look closely) the young ball boys who are in the frame. All of this speaks to a family coming together and uniting after a big win. It's emotional, it's something that is likely to catch on and be shared throughout Sooner Social country, and (most importantly) it's a scene that the OU Sooners alone had access to. Incredible.

Now, let's juxtapose this with what the Sooners did before the game. As you'll see in the image below, the Sooners uploaded a video of the team hitting the Cotton Bowl field. It shows a behind the scenes look as if you are in the tunnel with the team. You hear and feel their energy. It's pretty powerful -- and even more powerful if you are a recruit thinking about joining up.

Impressive work -- side note, I'd embed this in the blog but it being a Facebook video keeps me from doing it. Click in here and you can find the video.

This brings me to the point -- why Oklahoma excelled is that they took access and delivered it to fans (or recruits) who didn't have it, in real time. Love the idea, my only hope is that we get more of it -- take this idea and extend it to practices and scrimmages. Think through the idea of access and don't be afraid to give it out!

Come back on Wednesday as I break down more Digital Best Practices. You can also follow along on Twitter (I'm @andypawlowski, here) and on Facebook,here.

Andy