If they say a picture is worth a thousand words, what would a collection of ridiculously amazing pictures that scrolled at you before your eyes be worth? Is that a hypothetical question? Yes. But it's also one we meet head on when we look at the Washington Huskies website.
Let's take a look...
It's on that main page (here) that we find a collection of images that literally take over the bulk of your screen. As you'll see below, you could lump those pictures into these themes: Championships, Team, Beautiful Campus.
Take a peak here, I'll meet you when you've scrolled through...
Powerful, huh?
Now, not all of us have teams that have won titles or are located in Seattle. But we all have things we love about our team, our fans, our gyms, or our city. And why not leverage those via visual expressions on our website?
How could this be better? The images are great, for sure. But the questions become: how can these be dynamic? How can we make this a little more human, a little less perfect? Could we go deeper into what makes the campus beautiful? (It might be teacher/student bonding, it might be events, it might be theatre, it might be a farmers market...) Could the pictures single out more than team and title? Lots of questions, but I mean this in a good way. Take what you're most pumped about now and put it into the paths of those who are checking out your program!
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