Give your fans the ultimate stage. It's a proposition that most teams or brands steer far, far away from. But it's also something that has enormous potential for good.
I really enjoyed a blog post by Justin Young at the National Hoops Report (Check his site out here) on the University of Michigan Basketball team. The Wolverines have made this decision -- to reward someone in their fan base with the chance to become the official voice of the Basketball Team on Twitter.
How is this going to work?
According to their website (here), this opportunity comes complete with an all-access pass to all practices and games. And it looks like they want the person active before, during, and after all games.
The entry requirements are simple: 140 characters or less on why you're the person for the job and 100 words or less on what you know about social media.
If you're interested, you've only got until the 28th -- head here.
I like a whole lot about this. First, this will hit the right consumer. It's a role that will be crazy aspirational for a passionate hoops fan -- but not at all interesting to someone who is indifferent to the team. Second, they will get someone whose love for the program will come across in 140 characters or less, repeatedly. And, finally, they are creating a model they could scale across programs and years.
I'd love to see them commit to letting that person fly with the team to all road games (they might be, it just isn't clear). They also could be active in connecting and coaching the Michigan players and coaches on Twitter - thus helping the program and really positioning them as one of the nation's biggest innovators.
Really strong stuff! (and thank you to Justin for the heads up!)
Hope you're digging this. Come back Friday as I break down more Digital Best Practices. You can also follow along on Twitter (I'm @andypawlowski, here) and on Facebook,here.
I really enjoyed a blog post by Justin Young at the National Hoops Report (Check his site out here) on the University of Michigan Basketball team. The Wolverines have made this decision -- to reward someone in their fan base with the chance to become the official voice of the Basketball Team on Twitter.
How is this going to work?
According to their website (here), this opportunity comes complete with an all-access pass to all practices and games. And it looks like they want the person active before, during, and after all games.
The entry requirements are simple: 140 characters or less on why you're the person for the job and 100 words or less on what you know about social media.
If you're interested, you've only got until the 28th -- head here.
I like a whole lot about this. First, this will hit the right consumer. It's a role that will be crazy aspirational for a passionate hoops fan -- but not at all interesting to someone who is indifferent to the team. Second, they will get someone whose love for the program will come across in 140 characters or less, repeatedly. And, finally, they are creating a model they could scale across programs and years.
I'd love to see them commit to letting that person fly with the team to all road games (they might be, it just isn't clear). They also could be active in connecting and coaching the Michigan players and coaches on Twitter - thus helping the program and really positioning them as one of the nation's biggest innovators.
Really strong stuff! (and thank you to Justin for the heads up!)
Hope you're digging this. Come back Friday as I break down more Digital Best Practices. You can also follow along on Twitter (I'm @andypawlowski, here) and on Facebook,here.
Andy
Posts
0 comments:
Post a Comment