Hit the site (here), and after the intro video, you're taken to the highlight reel. And a visual highlight reel at that. As you'll see in the amazing image below, they have laid out highlight packages for every game, and they are right there, one click away from you.
I'm a huge fan of teams making it clear where they want you to click. Stanford does just this, and I'd expect this makes a monstrous impact on a recruit.
Click on any game package and you get a well-done, emotional, energy-driven reel of highlights. I'm pasting a still image below, as the videos themselves can't be shared or embedded.
Impressive. No, it's more than impressive. Visually it's overwhelming, in a great way!
But it only gets me started. Imagine, just imagine what this could be if it became social.
How could this be better? Let's start with the easy. Make all the videos sharable. I'm a fan of loading them into YouTube and embedding them here. Gets you better search results, makes your YouTube Channel better, and of course makes it easy to share. But we can do better. What if Stanford pulled in social chatter alongside highlights? So you not only saw and heard the sounds of the game but you also saw the fan reactions, posts, and tweets that happened during each game. As a recruit this has one impact: it reminds you that if you became a Cardinal, you would be playing on the big stage. As a bonus, you hero your fan base in a cool way -- and you have a new model that can ignite your social media presence after every game.... (Assuming you drop these into Facebook right after the game ends!)
Don't let this take away from the visual power Stanford hit us with. Just let it open your eyes to where this is going!
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2 comments:
Andy - who pays for the music license for videos? I've seen more than a couple schools using known music in their videos - don't believe this falls under the 40-second promotional useage w/ credit umbrella, and can't believe as cheap as schools are they would pay the fair value license through BMI?
Great question. The correct answer is that the school should negotiate the fee for leveraging music in their highlight reels, whether they are online or on a DVD you pay for. As for what, specifically Stanford does, I'm not sure. If anyone has an answer, I'd love to hear it!
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