Social Media Monday: LSU Football takes over #1 Ranking with Dismantling of West Virginia

There's no doubt who has the momentum in College Sports right now. Fresh off a monster victory over West Virginia, LSU is the new #1 team in football right now. Fans are no doubt feeling it -- and that makes social media the place to be.

Let's head over to the LSU Football Twitter and Facebook pages. I'm going to post a series of images from the game, and the aftermath and I'll come back at you with some reactions.

First, here's a snapshot early in the game and then postgame, on Twitter.

Now, here's the same posting times, on Facebook.

No doubt you'll note a theme, as the posts were identical (as are the profile pictures). This idea carried over into the postgame reaction, which I'll include below with Twitter first, then Facebook.

The only differences you'll note in the imagery above are two things: 1) the use of the #LSUWVU hashtag on Twitter and 2) the sharing and commenting stats from Facebook.

What do I make of all this?

You have to love the energy. It's a big game and I counted a total of 15 posts between the start of the game and the end of the game on both Facebook and Twitter. There's no doubt this school is in the mindset of bringing action to its fans. Check.

But is this the right execution? It is inside Twitter, where we have a tool designed for rapid updates. I'd love more emotion in the postings (Don't tell me "Defense forces another punt," but rather tell me "This defense is suffocating tonight. Another 4 and out.") But it's not the ideal strategy in Facebook, where we should go after engagement on fewer posts. (Do less, better!)

I get the idea of extending your voice out to more people. But keep in mind that the Twitter following (22,000) is much, much smaller than the Facebook following (521,000). Thus, I'd love to see Facebook become a focus in LSU Football's efforts. Leverage imagery, put emotion into posts, and limit the posts inside Facebook.

I'd love to see Facebook feel like Les Miles' locker room and Twitter feel like a passionate fan is doing the color commentary... In sum, we had great energy that was of the moment, we just need more focused emotion and recognition that simply syncing accounts isn't always the best strategy. The good news is there's a passionate fan base to work with, and a great football team to hype!

If you're digging this (thanks), don't forget to tune in again. I'll be back Wednesday with more digital best practices. Feel free to follow along via Facebook (here) or Twitter (I'm @andypawlowski, here)

Thanks.

Andy