USC Football has fun with a Caddyshack Video

Don't be afraid to have fun.

Sometimes the best practices I share are pretty technical. Other times, like today, they are about things that may sound like they're common sense but, I assure you, they aren't.

Today you get a friendly reminder of the fact that you shouldn't forget who your consumer is. At USC Football, the consumer who follows them on social media is likely either a current athlete/student/fan, an alum, or a potential student-athlete. In other words, it's people who want to hear from them and who like them a great deal. The audience is youthful, and wants to be fired up about Trojan football.

So what do you do before the season opener against Minnesota? Why, blow up the Gophers mascot, of course.

The journey started on the USC Football page, here. On the page you'll see a feed of USC Athletics Twitter chatter. It was here where I saw the simple post: "In honor of the Minnesota opener, we reedited a "Caddyshack" classic."

Naturally, I clicked in (here, or play it below)...

Funny, and definitely worth 12 seconds of your time.

How could this be better? I'd love to see more of this infused in the Trojans blog, Facebook feed, and Twitter feed. But they were right on the money to leverage YouTube for this content. Let fans subscribe to a channel of videos (maybe "Trojan Football Battles"?) and have fun with it. Include fun videos (like this one) and pep talks from crazed fans or intense coaches. Use this channel not as a one-off video but as a rallying cry for the Trojan fanbase... and future athlete base.

I'll be back Wednesday with more best practices. Feel free to follow along via Facebook (here) or Twitter (I'm @andypawlowski, here)

Thanks.

Andy