Gaming Friday: NBA Live 10 and the NBA Draft

This week EA Sports was announced as the presenting sponsor for next month's NBA Draft. I'm pretty intrigued by this for many levels. As covered earlier, I was crazy excited for what EA did with Madden and the NFL Draft in April. The fact that they tied game release info to the NFL Draft extended the window where people care about their game AND tied into one of the core benefits of Madden: the player ratings and visuals. Of course the Twitter connection between Madden producers and fans was pretty sweet.

So what exactly is happening in June? Well there's not a ton of details here, short of the fact that EA will have a feature on NBA.com as the host of the Virtual Green Room, where they will give an inside look at the day of an NBA draft player.

I'm expecting a high dose of Virtual Playbook, where we are likely to see NBA Rookies on ESPN in their new gear playing. Just how many players and just how integrated this becomes is something I am dying to see. And I really hope they connect this into their Dynamic DNA feature: Tell us what rookie's tendencies are now, and let us watch them as they evolve through the season.