As a reminder, we break down leagues based on how squads finished last season. Thus far we've checked out the ACC, Horizon, Big Ten, Big East, and Big 12. It's time to keep moving... The SEC came close to the Final Four, losing Kentucky & Tennessee in the Elite 8, so we'll pick things up there (linked here and shown below)...
Today, we'll start with a look into the SEC Official Website. What's to love about the SEC?
Hitting the site, you find a very cinematic experience, with big and bold visuals drawing you in. Digital is a big part of the conference. And it starts with each school. In fact, at its core, the SEC builds a great video infrastructure and then architects the site to make it easy for you to find things.
The SEC provides infrastructure that elevates the latest content on each school. Mouse over any of the school logos and you'll see a slick drop down.
These drop downs not only give you quick access to the school athletics site, but they also give single-click access to the latest video content on the school.
How could this be better? Allow fans to customize this navigation by sport. That'd be insane, to have only Hoops and Football content here, for example.
The SEC gives us access to a wealth of video for each member school. Mousing over the Video Tab at the top of the page gives us a single-click access to video for each school. Thus, you can get to your favorite school's library of content with only one click from the home page. Nice.
Here's access to a wealth of video for Alabama, for example. Click on a tab and watch high quality videos of your favorite team and sport.
How can this be better? Let us sign up. Feels like there's an opportunity for fans to simply raise their hands and be a part of the latest updates on your team. This should also be customizable by sport, so that fans aren't required to wade through additional content to get what they want.
Championships don't stop at the SEC level. Click into the men's basketball championships section, here, and you'll find not simply a recap of the SEC tourney but feature stories about how teams did in the postseason. It's a nice subtle reminder that the SEC title, while good, is not the end goal. It's about what you do from here!
The SEC provides infrastructure that elevates the latest content on each school. Mouse over any of the school logos and you'll see a slick drop down.
These drop downs not only give you quick access to the school athletics site, but they also give single-click access to the latest video content on the school.
How could this be better? Allow fans to customize this navigation by sport. That'd be insane, to have only Hoops and Football content here, for example.
The SEC gives us access to a wealth of video for each member school. Mousing over the Video Tab at the top of the page gives us a single-click access to video for each school. Thus, you can get to your favorite school's library of content with only one click from the home page. Nice.
Here's access to a wealth of video for Alabama, for example. Click on a tab and watch high quality videos of your favorite team and sport.
How can this be better? Let us sign up. Feels like there's an opportunity for fans to simply raise their hands and be a part of the latest updates on your team. This should also be customizable by sport, so that fans aren't required to wade through additional content to get what they want.
Championships don't stop at the SEC level. Click into the men's basketball championships section, here, and you'll find not simply a recap of the SEC tourney but feature stories about how teams did in the postseason. It's a nice subtle reminder that the SEC title, while good, is not the end goal. It's about what you do from here!
Of course, your SEC Tournament info is here as well and, as you might predict, there's plenty of video highlights from last year's tourney.
How could this be better? I feel we still need to elevate the SEC Championship here. Yes, it's great that teams go on to better things. But building the SEC Title Game as a big deal seems like a smart thing that showing that next step hides. Perhaps they could add a new header for Post Season and have that up in addition to Championships?
That's it for now!
SEC week continues tomorrow. We will take a peak at how the SEC is leveraging social media. Then, we'll wrap the week up with 3 peaks into things I found fantastic across the 12-team conference landscape.
Don't forget, you can follow along via the Digital Hoops Blast Facebook page (linked here) or on Twitter -- I'm @pawlow34.
Don't forget, you can follow along via the Digital Hoops Blast Facebook page (linked here) or on Twitter -- I'm @pawlow34.
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