What makes something a best practice? This isn't about the most intricate experience. It's about looking at the world from your consumer's point of view and delivering something that hits it right smack on the head. In the case of colleges, I'm treating the primary consumer as that prospective student athlete.
Cool?
Let's move.
Hitting the U Conn home page (here, go ahead and see for yourself) and it grabs you right away. Can you see the energy?Let's move.
Let me zoom in to make it more clear. The Recruits menu. As you'll note below, this delivers one click access for prospective student athletes to their sport, regardless of what sport they play. In a world where we just don't have time to spare, this stands out as pure brilliance. It funnels recruits straight into their sport.
As you'll note from the two images below, this is where the infrastructure ends and the opportunity begins. I'm including images for what you get with Men's Basketball (here) Football (here). Yes, you'll see that both take you to forms to fill out. But the critical thing to call out is that the forms are different in every aspect. Meaning there is opportunity here.
How could this be better? You have the recruits here. They get in quickly. But we are missing an opportunity to deliver a message about the program. We need the romance -- don't just assume that because I am a recruit, I don't need to be sold on what U Conn can offer. Give us the coaching philosophy, a peak into the university, and the reasons this would be the perfect place to attend school and play hoops. We already have the sport-specific setup, now let's finish this job!
As you'll note from the two images below, this is where the infrastructure ends and the opportunity begins. I'm including images for what you get with Men's Basketball (here) Football (here). Yes, you'll see that both take you to forms to fill out. But the critical thing to call out is that the forms are different in every aspect. Meaning there is opportunity here.
How could this be better? You have the recruits here. They get in quickly. But we are missing an opportunity to deliver a message about the program. We need the romance -- don't just assume that because I am a recruit, I don't need to be sold on what U Conn can offer. Give us the coaching philosophy, a peak into the university, and the reasons this would be the perfect place to attend school and play hoops. We already have the sport-specific setup, now let's finish this job!
That's it.
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