What makes something a best practice? This isn't about the most intricate experience. It's about looking at the world from your consumer's point of view and delivering something that hits it right smack on the head. In the case of colleges, I'm treating the primary consumer as that prospective student athlete.
The school year is just now starting. It's way too early to actually to cover the program, right? Think again. It's exactly the right time to start. Click in here.
Marquette is going to give us (and recruits) an inside look into their program. Or as they put it, "Golden Eagle fans will be provided exclusive behind-the-scenes access to the daily activities of the program throughout the 2010-11 season."
Sure that sounds good, but you need to check this out. As you can tell in the screen shots below (or by clicking in here), this episode goes way beyond that. Coach Buzz Williams brings the team, assistants, and former players into the locker room and heads to the wipe board. It's there that he starts in...
He draws a bottle and talks about what happens when it falls down. The contents spill out. He draws a parallel to his team, and what happens when they fall? What comes out? And what keeps them together?
It's emotional. And that's what I thought was so profound here. We hear the phrase "Inside Access" so often nowadays that it almost blends in the background. But this really isn't about access. It's about making emotional connections to the coaching staff, the players, the school. Well done.
How could this be better? You can share this by highlighting the video and clicking Facebook or Twitter, shown above. But I'd love to see these embeddable. That way you can literally play the video from your blog (I would have done that on this blog, for example). The content is amazing, I can't wait for more episodes... I just think we should make it easier to spread.
Cool.
Come back tomorrow (yes, Saturday!) for one final example from the Big East! It'll be a little bonus for you.
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