Monday, January 24, 2011

The Metro Atlantic Athletic Conference Unlocks the Power of Championship Photography

Championships.

They are the single most consistent thing across college athletics. No matter your school or your sport, it's the reason you lace up the shoes. Yet it is somehow overlooked by many at the conference (or school) levels.

The Metro Atlantic Athletic Conference is onto something... MAAC Week Starts Now.

Hit the MAAC Sports home page (shown below)...


and scrolling down, which will reveal the image below:


There, at the bottom of the page, is the goodness: Championship Central.

Here you'll find a window of dates by sport for their season-ending tourney. But it is smartly paired with a snapshot of last year's title winner -- giving us a view of the emotions and a diverse view of success at multiple universities. It's pretty powerful stuff. Seldom do you come across a league that gives easy access to that moment of celebration, across every sport. And visibility to multiple sports seems to help everyone out!

Clicking into basketball takes us here, to the home of the MAAC Basketball Tourney, shown below.



How could this be better? The Journey to the Title should be a lot more prominent on this site. I love the portrayal of this moment in pictures -- I'd just love to see this above the fold and celebrated on the site. It's almost to the point that this journey has more power than the standings offer. And that makes me think: what if the standings became less factual and more emotional. Less where you are and more how close are you to the ultimate goal? Feels like we have potential for greatness here!

Come back tomorrow as we keep moving through MAAC Week.

Don't forget, you can follow along on Facebook (here) or on Twitter: I'm@pawlow34.

Andy

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