Big West Conference Best Practices: Cal State Fullerton Celebrates their Athletes

Every collegiate athlete has their own story. But it's seldom that we actually get a chance to see or hear that story, especially online. Cal State Fullerton recognizes that, when you can show the true stories of multiple athletes across a variety of sports, you really put a human touch onto the program.

Hit the Fullerton Athletics page and note the Fan Zone menu on the far right-hand side of the page.

Zooming in, you'll see the callout for Everyday Champions. It's here that we'll turn our attention.

Clicking in and you come to the video gallery on Vimeo. The description of this gallery says it all:

"Intercollegiate athletics is about much more than wins and losses. The physical and mental training augment the classroom experience and teach life's lessons. Intercollegiate athletic scholarships provide an opportunity for students who otherwise might not seek higher education.... these students are more likely to become community, educational, and business leaders. These are the Titan athletics success stories."

Well said. So, essentially, this gallery goes out and talks with outgoing seniors about their story. Their journey. Why they did it, and what kind of an impact athletics had on their future. You see athletes across sports, and you have a franchise here that could be built upon over time to influence future generations of recruits.

I'm digging the description above -- "Senior Aaron Thompson is very thankful for the opportunities basketball has given him to be a success in life." This video series strives to go beyond athletics, beyond Fullerton, and by doing this makes quite a statement.

Watch one example for yourself below...



How could this be better? These are a bit hard to find. Putting them underneath "Fan Zone" may make sense (as fans would like the content) but limits the reach. I'd love to see these videos packaged as a central part of a recruiting section -- under the header of "Why be a Titan?" Then ask consistent questions and themes and build upon it over time.

That's it. Come back tomorrow for more inspiration from the Big West Conference.

And, don't forget, you can follow along on Facebook (here) or on Twitter: I'm@pawlow34.

Andy