Tuesday, December 21, 2010

The Big Sky Conference Gives Us Keys to The Game in Social Media

The game's about to start.

If it's one of those big games on National TV, we're programmed to look for the Keys to the Game -- what it will take for each team to win. It's a way of making fans think about the team from both vantage points, and it gets you a little bit of an inside look into success.

The Big Sky Conference takes this approach and puts it right inside the comfy confines of their Conference Blog.


As you'll note in the images below, they take 2 football matchups: Eastern Washington vs SE Missouri and Montana State vs North Dakota State (post here) and gives us the keys for Big Sky victories. They are well-written and they give us a nice look at what it's going to take.

It's a viewpoint that most fans (or recruits) don't have access to. And that makes this a franchise. Nice.

How could this be better? These posts should connect to social. Pure and simple. Take those posts, deliver them into the conference (and possibly the school's) Facebook pages and allow these to serve as openers for live commenting during games. I'd also love to see the keys to the game for the opposition, even if the opposition isn't a Big Sky program. It gives us a look into the strategy of stopping your team, and adds to a level of content you just can't find anywhere else.

That's it. We'll continue Big Sky Week tomorrow with a look into 3 best practices from the 9-team Big Sky Conference.

Don't forget, you can follow along via the Digital Hoops Blast Facebook page (linked here) or on Twitter -- I'm @pawlow34.

Andy

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