Wednesday, December 22, 2010

Big Sky Conference Best Practices: Idaho State's Preparation Videos

Consistent programming.

That's a tough one for many of us to tackle, especially when we are trying to bring a lot of pieces together. Idaho State came up with an interesting solution that I feel many of us could take inspiration from.

Hit the Idaho State Bengals Athletics Page and note the "Get On Board" video tout in the bottom right-hand corner of the page.


Or focus in on the Multimedia Menu and you'll find access to "Get On Board Videos."


Clicking in takes us to the ISU video blog, shown below. As you'll note the text at the top of the page says it all: "The Bengals Show How They Get Ready for the Season... Get on Board! New videos posted each Wednesday throughout the 2010-11 season."

So we have it: Consistency in programming. Predictability. And a message that is going to unite multiple teams. Nice.


I'm including a couple of the videos below (there's several to choose from) so you'll get a sense for this: it's pretty simple but the consistency between programs makes it fun.







Naturally, this is an easy extension to Facebook, which you'll see below.


How could this be better? As you'll see, these are tongue-in-cheek videos. It's not really how the teams are getting ready. And I feel there's an opportunity to shift the style to cover just that point. Give us a chance to get that inside look into how players are getting ready, and you create access that is unprecedented. Plus, it positions ISU as a program with athletes who are driven -- a point that will help with fans, recruits, and alums!

Tune in tomorrow as we share more inspiration from the Big Sky! And, don't forget, you can follow along on Facebook (here) or on Twitter: I'm @pawlow34.

Andy

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