Each week we will break down a different conference across the D-1 landscape, giving you a look into how they are connecting with fans (and recruits) across their website and social media. Along the way, we'll elevate a few things in each conference that are best-in-class: what we can learn from the schools that make up each conference.
You can stay plugged into this journey via this blog, via the Digital Hoops Blast Facebook page (linked here) or on Twitter -- I'm @pawlow34.
We break down leagues based on how squads finished last season. We're hitting up the MAC, thanks to Ohio's season last year.
We break down leagues based on how squads finished last season. We're hitting up the MAC, thanks to Ohio's season last year.
Let's move.
Hit the MAC home page, here, and click into Basketball.
Now, turn your attention to the left-hand side of the page. You'll see the MAC has identified men's basketball as a key sport and they are going to go out of their way to let us follow this sport. That's something many conferences can take note of. Identify the critical sport(s) to your fan base and adapt what you offer to meet this need. As you'll note in the right hand box, they are offering 3 ways to stay in touch: Twitter, A Daily Brief, and a Blog. Let's check this out...
The MAC Basketball on Twitter, offers the up-to-the minute way to follow the conference. It's authored by Jeremy Guy, the MAC Director of Communications. With 437 followers, he does a solid job of sharing updates on programs and retweeting relevant posts by MAC basketball programs. As you'll note below, this Twitter feed pumps into the MAC Basketball blog, giving us extra reach into the latest view from the conference.
The MAC Serves up the Basketball Daily, here. This is a collection of made-for-sports information directors (or radio/TV broadcasters) updates for each team in the MAC. I love this strategy -- take what you are already doing (daily updates) and repurposing them for the site (and a new audience!) Great role model for us all to follow.
Finally, the MAC Basketball Nation Blog, here, offers a very personal look into MAC Basketball. It's a strongly effective blog, that pulls in expert writers, post game interviews, and in every case personality to help us follow the conference. I love seeing this, as the MAC offers up insight that just doesn't exist everywhere. And the combo of insight and personality makes us feel closer to the conference.
How can this be better? Elevate it. Together. I would love to see all of this energy hit the Men's Basketball home page. What would this page look like if Twitter, Daily Updates, and Blog Articles/Videos all lived the second you clicked on "Basketball?" We'd have a system that worked together, rather than a system of effective but separate pieces!
MAC week continues tomorrow. We will take a peak at how the conference is leveraging social media. Then, we'll wrap the week up with 3 peaks into things I found fantastic across the 12-team conference landscape.
Don't forget, you can follow along via the Digital Hoops Blast Facebook page (linked here) or on Twitter -- I'm @pawlow34.
Andy
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