NBA's Amazing Campaign

I am a big fan of the NBA's playoff campaign, for many reasons. I like the versatility of it - they are taking a concept, centered around amazing moments in the game, and are applying it to multiple players across multiple teams and players. The message is consistent, great highlights are celebrated.

There are between 25-30 different spots. This one might be my favorite, it was created through a collaboration with the NBA and Kanye West.



For a couple other great ones, here's Kobe and LeBron... and because I have to share it, AK47.