So I'm not going to lie. I think most of us have a little trouble grasping just how exciting, just how big the Playoffs are to NBA players, or to athletes in general -- whether you mean the NBA playoff stage or the state high school playoff stage.
The Cleveland Cavs created a commercial that juxtaposes (big word alert!) the emotion going through players' hearts and minds alongside that of a woman may feel after getting engaged. I won't say any more. Just click and watch this goodness!
This may be a parody of a Heineken commercial, sure. But it is better. WAY better. Check out LeBron's role here...
Tuesday, April 21, 2009
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