College Coaches and Guitar Hero

So if you haven't seen this video yet, allow me to open your eyes to this bit of digital goodness. In time for both the NCAA Final Four and the launch of Guitar Hero Metallica, the team at Activision has released a version of the Risky Business guitar scene featuring 4 coaches (Roy Williams of UNC, Mike Krzyzewski of Duke, Rick Pitino of Louisville, and Bobby Knight of Indiana and Texas Tech in their undies. (thankfully the answer to the question is boxers, not briefs)



I loved this ad, as it did a few things really well: It surprised you and made you talk about it, it hit in a timely manner, and it showed that anyone can have fun and jam out.

All that said, I think they uncovered an opportunity and just hit on the tip of it. How do you go even deeper? Where's the making of this commercial video you ask?



Give me more!