Can you really convey emotion via Twitter? I mean, it's all about short, succinct conversations right. I even heard the analogy that Twitter is where you know no one and talk to everyone while Facebook is the place you know everyone and talk to no one. If you don't know anyone, can you be emotional?
Enter the Miami Heat.
Start on their Twitter page and take a peak.
Now, scroll down the page to the height of Playoff basketball. The image below says it all.
The Heat are using Hashtags to convey emotion. Repeatedly. And you can't help but want to join in, right? I mean, the difference between "lead the Sixers 77-71" and "lead the Sixers 77-71. #LETSGOHEAT #LETSGOHEAT #LETSGOHEAT #LETSGOHEAT" is hard to put into words.
It's as if the team is there, with you, watching the action. And if you're a fan checking your Twitter feed in game - from the arena or the living room, that's exactly what you want to feel.
So, how could this be better? (Besides more of it) Tough. I'd love to see more personality. Take this as a starting point and add emotion to the start of the Tweet. Something in the zone of "Need a stop here. We got this. #LETSGOHEAT #LETSGOHEAT #LETSGOHEAT #LETSGOHEAT" If we took that entire post and pumped it full of emotion, then played this out over a game (or a season), wow.
Come back tomorrow for another round of best practices from the NBA. And as always, you can follow me on Twitter (I'm @pawlow34) or on Facebook (Digital Hoops Blast).
Thanks!
Andy
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