That's a question with an obvious answer (no one) but one that we seldom see in practice. It's also the reason that insider blogs make a good amount of money -- because people are willing to pay for a good, impartial, unbiased view of their team. And to have that info before anyone else. And we, as teams, steer clear. We report the news but not always the story behind the news... and that is the opportunity. Don't let anyone scoop you - find a way to be the source of insight on your team. Embrace the opportunity.
The Utah Jazz are on this path.
Hit the Jazz home page and hover over Fan Zone.
Click on Utah Jazz 360, which takes you here, to the blogging home for the Jazz...
Now scroll down the page and you'll come here, to the center of the latest posts by Jazz insiders or fans on the squad.
It's the header, Bye Bye AK that got my attention. I clicked in. I really do love this post on Andrei Kirilenko selling his home (read it here, check photos here). But why do I love it?
Because this is territory seldom visited by teams. For one, it's a downer -- a player leaving your team isn't good conversation during the season (this went up in early April). But it is insight. And it does give the team a chance to put this in front of fans with their POV on the situation. Ironically the team posting this makes it feel less like a situation and more like an interesting aside.
Which led me to a series of questions. Could they become the home for speculation and discussion around the team? Around moves that have been made or should be? On decisions that were or were not made?
Interesting opportunity here.
How could this be better? I'd love to see a mission statement/title that owns this. Come here for the latest insight and news on the Jazz, the players, the coaches. Don't go anywhere else. Go here. If you can own this space (and with the inside position they have, they definitely can), this can be the home. Finally, there is opportunity to unite all Jazz Bloggers into this space as well -- meaning they can become the seal of approval for those passionate enough to write on the squad. And the level of insight on UtahJazz.com can go up, in a big way!
The Utah Jazz are on this path.
Hit the Jazz home page and hover over Fan Zone.
Click on Utah Jazz 360, which takes you here, to the blogging home for the Jazz...
Now scroll down the page and you'll come here, to the center of the latest posts by Jazz insiders or fans on the squad.
It's the header, Bye Bye AK that got my attention. I clicked in. I really do love this post on Andrei Kirilenko selling his home (read it here, check photos here). But why do I love it?
Because this is territory seldom visited by teams. For one, it's a downer -- a player leaving your team isn't good conversation during the season (this went up in early April). But it is insight. And it does give the team a chance to put this in front of fans with their POV on the situation. Ironically the team posting this makes it feel less like a situation and more like an interesting aside.
Which led me to a series of questions. Could they become the home for speculation and discussion around the team? Around moves that have been made or should be? On decisions that were or were not made?
Interesting opportunity here.
How could this be better? I'd love to see a mission statement/title that owns this. Come here for the latest insight and news on the Jazz, the players, the coaches. Don't go anywhere else. Go here. If you can own this space (and with the inside position they have, they definitely can), this can be the home. Finally, there is opportunity to unite all Jazz Bloggers into this space as well -- meaning they can become the seal of approval for those passionate enough to write on the squad. And the level of insight on UtahJazz.com can go up, in a big way!
Come back tomorrow as we check out another best practice from the NBA. And as always, you can follow me on Twitter (I'm @pawlow34) or on Facebook (Digital Hoops Blast).
Thanks!
Andy
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