NBA Best Practices: LA Clippers Show the Power of a Strong Facebook Profile Picture

In today's world, visuals are becoming incredibly important. They become your identity, because often times people don't have the time for your words. So the question is how do you maximize this? How do you leverage the power of Social Media to align with the right visuals?

The LA Clippers show us one huge piece of the puzzle.

The journey starts and ends with the LA Clippers Facebook page, linked here. You'll notice the picture of Blake Griffin that has become the Clippers' identity. It's powerful (that's an understatement). And it is fitting for their brand.

Let's zoom in for a minute....

You can get this image for yourself, here.

But the real value here is that you'll see this picture every time you see a post by the Clippers. In Facebook terms, every time they post, this picture will show up on your news feed (if you follow and interact with the Clippers, naturally). It's one of the best examples I've found of a powerful visual identity for a squad. And it's a learning we can all look to apply.

How could this be better? This picture was posted in November. I love it, but feel like the Clippers could turn this into a franchise. Every week, choose a new picture that can become their identity. It'll generate a feeling of currency. And it'll generate another News Post (the Clippers have updated their Profile Picture). Most importantly, if done well, this will create an opportunity for fans to update their Profile Picture with this image.... Further connecting the identity of the team to the identity of a fan base. And what a statement from a team that no doubt has a fan base itching for the energy that they are finally feeling!

Come back tomorrow as we check out another best practice from the NBA. And as always, you can follow me on Twitter (I'm @pawlow34) or on Facebook (Digital Hoops Blast).

Thanks!

Andy