What is the role of a team in growth of each individual's fan base? (Or similarly, what role does a University Athletics/Conference site play in growth of each sport's fan base?) Can you do it in a way that also helps grow your own fan base? Can you make it super easy?
Lots of questions. But I think the Detroit Pistons go a long way towards answering them.
Clicking in takes you here, to the Facebook home of the Pistons. As you'll note in the image below, you have a quick look at not just the Pistons Facebook presence but also the presence of each of their athletes who are up on Facebook.
You'll also note the "Like" button right beneath each of the players' names. That's right, you can join any player's (or the team's) fan base directly from the comforts of this page... no need to go anywhere!
I clicked "Like" next to Austin Daye's name. The result? As you'll see on the image below, my Facebook page now shows that I like Austin Daye -- right there for my friends to see.
And if anyone clicks on Austin Daye's name, it takes us here, to the Facebook home of Daye.
Simple but very effective.
How could we make this better? I'd love to find a way to merge the communities. You can see the images of each player/team's Fan Base in the image above. But what if you like multiple players? It feels like those super fans should get even more love -- perhaps even a section of their own on Pistons.com. Not simply because they've fanned a lot of individuals but rather because they no doubt are great social connections with views on the team that others would benefit from hearing. All that can be achieved by merging data!
Come back tomorrow as we check out another best practice from the NBA. And as always, you can follow me on Twitter (I'm @pawlow34) or on Facebook (Digital Hoops Blast).
Thanks!
Andy
Posts
0 comments:
Post a Comment