Ohio Valley Conference Best Practices: Tennessee Tech's Personal Blog

This blog is all about inspiration. Today we start with 3 days elevating best practices from the squads that make up the OVC. You can tune in on this blog, or you can follow along on Facebook (linked here) or on Twitter -- I'm @pawlow34.

What makes something a best practice? This isn't about the most intricate experience. It's about looking at the world from your consumer's point of view and delivering something that hits it right smack on the head. In the case of colleges, I'm treating the primary consumer as that prospective student athlete.

Thus far we've seen how Austin Peay takes over your calendar, here, and how Eastern Kentucky draws you into Recruiting content, here.

Let's finish up...

Hit the Tennessee Tech Basketball Page and you'll note the callout for their blog on the right hand side of the page. That's where we're headed...

Clicking in takes us here, to the Official Blog of Tennessee Tech Basketball. Let's take this all in...

One of the things I feel like I'm always thinking is that we all need to take a minute to make our blog a little more personal. It's tough. How do you make sure your personality comes through and that it is honest and authentic to you? And to do this extensively is a labor of love. I haven't come across many schools (if any) who have a more personal feel to them than TTU.

Check this video below. The summer is normally down time for athletics coverage. School's not in session and we don't get to find anything about our program -- unless our program is a big program with national coverage. TTU gives us an inside look into their program this summer. The text says it all:

"We played seven games in six days, but managed to have some free time. Our players went deep sea fishing, four-wheeling, banana boat riding, cliff diving, body surfing, snorkeling and relaxed on the beach. This was a great chance to help build team chemistry!"

So, in sum, this blog is personal, it's authentic, it's exclusive, and it is frequently updated. Well done!

How could this be better? Good question. The opportunity here is to make this experience more social. To bring fans into the conversation around the team. And, by doing so, elevate the team to a status that they haven't come across as just yet. It can be done in many ways -- perhaps find a way to build a parallel journey between this blog and Facebook would be an amazing starting point!

Tune in Monday as we shift our attention to another league! As always, don't forget, you can follow along on Facebook (here) or on Twitter: I'm @pawlow34.

Andy