What makes something a best practice? This isn't about the most intricate experience. It's about looking at the world from your consumer's point of view and delivering something that hits it right smack on the head. For this work, I'm treating the primary consumer as that prospective student athlete.
Let's go...
Hit the Hofstra Athletics Page and scroll your eyes down to the bottom of the page. You can kind of see this Facebook plug-in in the image below...
But I'll zoom in even further for you, here.
There's something magical about putting faces with support for Hofstra. I think this is especially true in athletics sites, where you already have this emotional connection to the team (or league). But seeing that there are actual faces associated with loving the team, and being one click away from joining them is compelling.
As a prospective student-athlete, it's a reminder that you are joining a program that is backed. That you will have people pulling for you. And, as a current student or fan, it's an easy way to visualize your connection to the rest of the fan base.
How could this be better? A lot could be gained by adding the reasons to join this fan base. What are the reasons you should follow the team on Facebook? Why do those people choose to do so? Can you put a voice to these individuals? If you can deliver this connection (why people should and do want to follow the team), you further elevate the fan base and you create a mission statement for social media.
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