What makes something a best practice? This isn't about the most intricate experience. It's about looking at the world from your consumer's point of view and delivering something that hits it right smack on the head. In the case of colleges, I'm treating the primary consumer as that prospective student athlete.
Thus far we've seen how Kansas Gets You Better (here) and how Kansas State Wins (here).
Let's keep moving...
The lower right hand side of the page is going to take us to the Roster. But it isn't titled "Roster". We see "Players Lounge: Every Man a Wildcat." Energy. Energy. Energy!
Clicking in, here, and we get the opportunity to meet the team via a poster-like spread shown below.
Now, as you dive into each player you will see their brand defined. The Wildcats have taken each player and created a scouting report of why they love that player. What makes him amazing and a good fit on the squad? I'll paste a couple of these here...
These mantras are then taken and elevated, as it fits, here, on the K State Athletics site...
This is fantastic stuff. What we've done is helped us learn about the team via a powerful, easy to digest soundbyte about why they are great. I love it because it shows a love for the team that only a program can have. It makes the players feel like they are a part of something. And as a recruit, you can only imagine what yours will say. I even wonder if they mock this site up with a statement about prospective recruits when they visit? (That'd be nuts!!!) It's the new age version of the style of putting a player's name in the locker room. And we should all learn from it.
How Could This Be Better? Sum it together. We have great individual branding statements. Now take that and create a branding statement on the team, as a sum of the individuals. This wouldn't just be a cut and paste but rather a collection of what these pieces add up to. I'd love to see how these individuals fit together into what makes the K State team amazing!
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