Thus far our journey has shown us #10 Creighton,#9 Evansville, #8 Indiana State , #7 Drake, #6 Northern Iowa, #5 Missouri State,#4 Southern Illinois, #3 Bradley, and #2 Illinois State.
#1 Wichita State
The Digital Scouting Report
Strengths: Outstanding presence on Facebook, Twitter, and YouTube.
Weaknesses: Need to elevate Basketball Facebook and Twitter presences.
Full Scouting Report:Hitting the Wichita State home page, here, and boom. You'll have a prominent branding feel and see the highlights pumping in on the right hand side of the page. Let's zoom in.
As you can see here, WSU gives you get a chance to watch the latest Shockers highlights, by game. (Nice!)
Scrolling down the home page and you'll get access to follow the Shockers on Twitter, Facebook, or YouTube. I love this access, I'm just not a fan of rotating these into one space -- if all 3 are big guns, show them all off!
Let's tackle these one by one.
Clicking into the Shockers on Twitter takes you here. With 360 followers, this is an under appreciated site. They do a nice job of sharing what's new on the WSU athletics site or on YouTube, and there is some personality to it. solid.
Clicking on the WSU Facebook tout takes you here. With 1,274 fans, they do a nice job of driving excitement across all sports. Again, WSU shares things that happen elsewhere with this community - posting photos of games, and links to interactive gameday chats. Cool.
WSU's YouTube page takes you here. It covers all key sports and is very active -- posting postgame press conferences on the same day of games (within hours). Pretty nice work.
You'll also see that the home page's latest headlines, are posted on YouTube and then pulled into their site as news items. Very smartly done.
Going back to the home page, the side menu gives you access to Recruits. As you can see below, this gives you the ability to take a tour of campus and learn about the university. It's solid - I'd like to see Twitter pumped in as well.
Clicking in on Facilities gives you a motherload of 360 tours. The gym, practice gym, weight room, and training room.
As you can see below, all of these are great and give you great access.
Koch Center:
Weight Room:
Training Facilities:
Moving on to the Men's Basketball page here, extends the feel and energy of the home page here.
WSU gives you Photo Albums of current and past seasons. (OK I guess for now it is all past seasons). In any case I like the photo access, just wish they allowed you to share these to Facebook.
Like we've seen in Creighton, Coach Marshall's page allows instant access to call or email him. Simple, but important.
The things I wish you had with WSU Basketball (access to the program) are there, but they aren't pumped into the site. First, you have WSU Basketball on Facebook, link here. With 1,065 fans, they are pretty good here as well. It's all simple stuff - posting updates on games that are coming up, sharing articles on the Shockers, and posting quotes from the media (like this one from Andy Katz) as notes:
"The Shockers didn't have Clevin Hannah in a loss to Pitt. He was suspended and the Shockers lost. But that's their only loss. Their homecourt advantage is one of the best that never gets discussed, as Texas Tech found out this weekend when it got removed from the ranks of the unbeaten."
Assistant Coaches Chris Jans and Marty Gross are up on Twitter, here and here. While Coach Gross is just getting started (108 followers but only a couple of Tweets), Coach Jans is killing it. He's got 291 followers and brings a personal style of sharing articles on the squad and updates on what he's up to personally (movies and family). Solid. I'd like to see this pumped into the Basketball site - elevated so people know how to follow the Shockers.
That's a wrap. Come back tomorrow as we review the 10 best features in MVC Basketball Marketing.
Andy
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2 comments:
That's the old WSU Athletics site. Try again.
wow, they updated a new look in between the time i looked at it and when this went live! The bottom line is the components of the site are pretty much the same, the branding is better. (and it's still the best in the Valley!)
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