Wednesday, December 9, 2009

The Big East Conference All-Twitter Team

To conclude our analysis of the Big East Basketball marketing, it's time to name our All-Twitter team. This is not simply a list of the most followed or most active on Twitter. That's not why you come here. This is a chance to recognize those who are doing an amazing job of sharing original insights. I'm looking for that perfect balance of quality and quantity. This is a recommendation on who you should follow. And it's open to any coach, school, or conference official.

I'll write these in the form of a scouting report. I hope you dig it...

Big East First Team All-Twitter. To make the First Team, I have to be willing to follow them myself. Sounds fair, huh?

Marquette Athletics

Easily my favorite site in the Big East on Twitter. If you click in here, you'll see why -- they add more of a dose of personality than really any other team, coach, or personality I've come across in awhile. It is authentic and emotional. And it surprised me. Why? Because most Twitter feeds at the Athletics level are much more impersonal, feeling a need to update you on everything about every team. They end up being more of a feed of scores than anything else. And you lose quite a bit in the process. Not here. Marquette drives you from this site into the others (men's basketball or SuperFans), and shares insight and passion. Nearly 1900 followers, I'm proud to be one. They are the Big East Conference's Twitterer of the Year.



St John's Men's Basketball
St John's is really using Twitter well (See my take on their marketing here). St John's Athletics offers you access to follow the program at the team or player levels. And (as you can see in the post above), they bring the two together, interacting with their players on Twitter. The interaction they have with fans, players, and opposition is just... fun. Plus it has a super authentic and cool feel to it. This authenticity is what makes them the among the best in the Big East. They just broke 1000 followers and will no doubt ramp up quickly. Click here.




Providence Head Coach Keno Davis
Coach Keno is extremely accessible. And you get that feel from joining the 4200+ people who follow him on Twitter. His posts have a good feel to them, and they tend to drive you somewhere - to his website (just about every tweet ends with his URL), to an article or video to check out, or to a physical location (a game or his radio show). He posts early and often, giving you a look at his life in the Big East. Solid. Click here.




South Florida Head Coach Stan Heath

I've heard the phrase that few work harder in the world than coaches. And it's pretty scary when you take how active they already are and add in another place to be active, Twitter. USF Coach Stan Heath is extremely active on Twitter, and does a nice job of dropping insight into what's next for the squad. He's up to roughly 600 followers - click here.



Providence Assistant Coach Rodell Davis

The other Coach Davis in Providence is no slouch on Twitter (click here). He's got around 500 followers and isn't nearly as active on Twitter as Coach Keno, but he offers a calm feeling of knowledge and excitement. From checking out his site, I can't help but want to sit across from him and talk hoops.




Big East Conference Honorable Mention All-Twitter

Marquette Superfans

This is an interesting one -- a Twitter site for a student section. And I literally love the energy you get on this site, both in visuals and in words. A little over 100 followers strong, I'm guessing this one will grow quickly through the season. They use it to pass info on game day. Solid work, click in here.


Syracuse Assistant Coach Rob Murphy
Coach Murphy has an authentic feel to his posts, definitely packed with personality. He's got roughly 700 followers, just needing to get a little more active and consistent and that will ramp up. Click in here.





Syracuse Assistant Coach Mike Hopkins
Coach Hopkins offers a similar feel to Coach Murphy's -- both very authentic, very.... non-formal, and the kind of sites you want to follow. His feed is packed with excitement around the Orange program, which nearly grabs you through the computer. Roughly 900 followers, click here.

Rutgers Head Coach Fred Hill
Coach Hill offers an authentic look at his team, just needs to get a little more consistent in his updates. As you can see below, he offers good insight. Click here.


Notre Dame Head Coach Mike Brey

Coach Brey was one of my favorites on Twitter...until he stopped posting in September. His effort in the offseason was strong (see the post above). So strong that I'm signed up, waiting for him to come back! He's up to 1700 followers and killed it... Click here.


That's it...

Come back tomorrow as we unveil the coolest things to hit college basketball online in November!

Andy

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