NBA Live 10: Real time Gaming is ready for Real time Energy

So I saw this trailer today and noticed a couple things -- naturally it is pretty sweet to see a little more about this year's NBA Live 10 game, including pretty solid soundtracks and game animations. (Nice LeBron Chalk introduction)

But what really got me thinking was seeing Shaq in a Cleveland uniform and Vince in an Orlando uniform.

Here's the question. Last night we saw that the Blazers had inked Andre Miller to a contract to run the point (link here). There's a LOT of point-counter point on if this is a good move for Portland. Andre isn't known for outside shooting or D. But he did have a ridiculous Assist-to-TO ratio and he is known for dropping the ball right into position for teammates to succeed. He has NEVER played alongside a 20 point scorer in his NBA career. And he just might be the vet Portland needs to get over the hump. Who's right? I think we all love to read this, debate it, but there's just a lot of opinion out there without much substance.

This is EA's sweet spot. What's the new Blazers Dynamic DNA? And, just as important, where is the Blazers NBA Live 10 highlight reel that shows their new PG? This is how gaming needs to evolve, if it wants to break the next level. The game will be able to showcase a new Portland mix. But can the marketing catch up?

This is what Madden did so well in the NFL Draft (link here) -- quickly give us a glimpse of what players look like in their new teams. And the summer is that time in the NBA. EA has the pieces in place to do this. And they need to start ramping up trade and free agency coverage in real time. No one else has highlights of Andre Miller in a Portland uniform. Bring this home!