How the Real NCAA Tourney would play out in Digital?

Here we go...

Just in case you wanted to fill out your bracket based on digital marketing and not on how good these teams are on the court, here's how I'd see it unfolding. (Not advised!)

East - clearly the toughest digital squads are Kentucky, Marquette, and Washington as all 3 give us great access and strong branding. Here's how they match up:

1 Ohio State over 16 UTSA/Alabama State
9 Nova over 8 George Mason
5 W Virginia over 12 UAB/Clemson
4 Kentucky over 13 Princeton
11 Marquette over 6 Xavier
3 Syracuse over 14 Indiana St
7 Washington over 10 Georgia
2 UNC over 15 LIU


9 Nova over 1 Ohio St
4 Kentucky over 5 W Virginia

11 Marquette over 3 Syracuse
7 Washington over 2 UNC

4 Kentucky over 9 Nova
11 Marquette over 7 Washington

4 Kentucky over 11 Marquette


West - Duke has a fairly easy road to the regional final, when they match up with a solid (surprisingly powerful) Penn State squad.

1 Duke over 16 Hampton
9 Tennessee over 8 Michigan
12 Memphis over 5 Arizona
13 Oakland over 4 Texas
11 Missouri over 6 Cincy
3 UConn over 14 Bucknell
10 Penn St over 7 Temple
15 N Colorado over 2 SDSU

1 Duke over 9 Tennessee
12 Memphis over 13 Oakland
11 Missouri over 3 UConn
10 Penn St over 15 N Colorado

1 Duke over 12 Memphis
10 Penn St over 11 Missouri

1 Duke over 10 Penn St

Southwest The toughest region, by far. Boston U is a 16 seed on the court, a 2-3 seed off the court. Illinois and Texas A&M are more than capable of making a digital impact.

1 Kansas over 16 Boston (tough draw for BU!)
9 Illinois over 8 UNLV
12 Richmond over 5 Vanderbilt
4 Louisville over 13 Morehead State
11 VCU over 6 Georgetown
3 Purdue over 14 St Peter's
7 Texas A&M over 10 Florida State
2 Notre Dame over 15 Akron

1 Kansas over 9 Illinois
4 Louisville over 12 Richmond
11 VCU over 3 Purdue
7 Texas A&M over 2 Notre Dame

1 Kansas over 4 Louisville
7 Texas A&M over 11 VCU

1 Kansas over 7 Texas A&M

Southeast Weakest region on the court is the 2nd toughest in digital marketing. Kansas State, Florida, and Michigan State are in the upper zone.

1 Pitt over 16 UNCA
8 Butler over 9 Old Dominion
5 Kansas St over 12 Utah State
4 Wisconsin over 13 Belmont
6 St John's over 11 Gonzaga
3 BYU over 14 Wofford
10 Michigan State over 7 UCLA
2 Florida over 15 UCSB

8 Butler over 1 Pitt
5 Kansas St over 4 Wisconsin
6 St John's over 3 BYU
2 Florida over 10 Michigan St

5 Kansas St over 8 Butler
2 Florida over 6 St John's

5 Kansas St over 2 Florida


Final Four Great matchups. I give the edge in this to Kansas because they translate branding and access into what their recruit needs (player development and the next level) better than anyone else is doing today.

1 Kansas over 5 Kansas St
1 Duke over 4 Kentucky

Title
1 Kansas over 1 Duke

Enjoy today's games!!!

Andy