We are going to introduce a new flow to the blog, starting next week. Here's how it will go down: There are 32 NCAA Division-1 Basketball Conferences. We can learn a lot from each of them. It's my mission to prove just that.
Each week will be organized like this:
Monday - A look into what the conference does, from a website perspective.
Tuesday - A look at how the conference leverages social media
Wednesday through Friday - We will look into the schools that make up each conference and celebrate 3 best practices, 1 per day.
Our Goal:
Through all of this, the mission is to elevate strengths and then talk through how we can take a strength and make it even better. Much like Marcus Buckingham's Book (here), my philosophy is to help discover what you are great at and then make it even better. That's what makes things magical.
What makes something a best practice? This isn't about the most intricate experience. It's about looking at the world from your consumer's point of view and delivering something that hits it right smack on the head. In the case of colleges, I'm treating the primary consumer as that prospective student athlete.
And a Bonus:
I will step in and elevate college site (across the D-1 or D-2 landscape) that is worth diving into in greater detail. There are some amazing things out here that really is worth a stop the presses moment. And that's exactly what will happen. Like amazing plays in sports, they'll be a little unpredictable. But trust me there's some amazing goodness out there!
Tune in Monday as this gets going!
Andy
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