30 teams. 7 weeks. 2 bloggers. 1 mission: to share our learnings of how NBA teams uniquely leverage digital tools to build fan community.
As students, or disciples of the game, we'll supply you with the doctrine - 5 takeaways per team - and then raise you one enhancement suggestion for each learning that's highlighted. (One way to make the great even greater)
Then, we'll wrap it up, pick a winner, and send you on your merry way to spread the gospel.
Cool?
Thus far, we've covered the NJ Nets, Minnesota Timberwolves, Washington Wizards, Sacramento Kings, Philadelphia 76ers, Golden State Warriors, and the Detroit Pistons.
Our full schedule is available here.
Let's move.
Let's take a look at the digital connections made by the LA Clippers (link here)
1. Fan of the Game
I saw this concept and got a little giddy. There's so much potential here -- we see this in stadiums when the fan of the game wins a pizza or a premium seat or something... And it's elevated to the website, linked here.
But I clicked in and got not literally a Fan of the game, but rather lots of Fans from lots of games. Still cool, but maybe it could be a little more clear? That said, there's something immensely powerful about driving fans to Clippers.com after the game to get their pics.
Plus One: This will be a controversial one. Don't see this as a profit center. See it as a marketing opportunity. Consider a partnership with Snapfish or Kodak, where fans can simply buy them for the market rate, rather than the prices below.
Plus One: This will be a controversial one. Don't see this as a profit center. See it as a marketing opportunity. Consider a partnership with Snapfish or Kodak, where fans can simply buy them for the market rate, rather than the prices below.
And, consider posting these to Facebook, where fans can tag themselves or take the pic with them - driving big numbers of eyeballs to the Clippers goods.
2. The Clippers TweetMixx
There's something great here. The Clippers have created a Twitter channel, linked here and shown below. It features an Insider channel from Baron Davis, Blake Griffin, Craig Smith, DeAndre Jordan, Rasual Butler, plus the Clippers staff. There's a "Chatter" tab that shows you the buzz from the fan community.
And, as you can see below, there's the ability to grab this and take it with you.
Plus One: How could we take this channel of Clippers experts and bring them together around events? Perhaps encourage fans to follow the Clippers Insiders during Draft Day, the Playoffs, or even March Madness? Bring fans together with the experts in big moments of time to create community.
3. Hub for all things Twitter & Facebook
The Clippers leverage their website to become a hub for all of their Facebook and Twitter pages (and as you'll see below, there's a bunch of them!) Fans can easily come here and figure out where to head next, thanks to the hub being established. Solid stuff.
Plus One: I'd love to see the Clippers pull in feeds from these sites here. Rather than just being a list, provide access to the latest posts so fans understand what they get. Or, if they aren't wanting to leave Clippers.com, you can give them a dashboard of goodness right in this space!
4. Clippers Preferred Restaurants?
Seriously. I saw this and it got my mind moving, so I had to post it. Linked here, you'll see that the Clippers are elevating partner restaurants onto their site under GameDay experience. Fans think of the sport as entertainment, so pairing key restaurants in this space makes sense.
Plus One: What if it wasn't just partner restaurants? What if this was an interactive guide to the favorite places to eat of each of the Clippers athletes? That'd be powerful stuff! Now you can see where they like to go to grab a nice meal or for a simple burger... You elevate restaurants, and you connect fans to players in a different way!
5. My Clipper Nation Tab Design
Finally, I liked the tab structure that My Clipper Nation implemented. As you'll note below, they offer access to Clippers.com, Photos, Facebook, MySpace, Twitter, and YouTube via tabs at the top of the page. I don't know, maybe it's because I always seem to have multiple web browsers open, but this style of navigation feels very much like iGoogle, and that's comforting to me. Well done.
Plus One: If you click on any of these tabs, it opens a new window. What if My Clipper Nation was something that let you easily move from piece to piece, all in your same experience... your same window. It'd feel inclusive and comfortable, rather than sending you into different directions. And it would keep you locked into My Clipper Nation!
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