Digital Hoops Blast & Peter Robert Casey NBA Digital Disciple Series

It's time.

Starting today, Peter Robert Casey (link here) and I are going to begin diving deep on every team in the NBA and how they connect with fans.
Here's the simple storyline: 30 teams. 7 weeks. 2 bloggers. 1 mission: to share our learnings on how NBA teams uniquely leverage digital tools to build fan community.

As students, or disciples of the game, we'll supply you with the doctrine -- 5 takeaways per team: a starting 5 of things you really should take notice of. Then we'll give you 1 suggestion on how to make it even better.

Then, we'll wrap it up, pick a winner, and send you on your way to apply and spread the gospel.

This is pretty sweet stuff, and it's an honor for me to work alongside Peter. Since I'm out in Oregon and he's in NYC we divided up the squads. (With me getting the Western Conference and Peter taking on the East).

Here's the schedule. Teams initialed AP will be here on Digital Hoops Blast. Teams initialed PRC will be at Peter Robert Casey. Don't worry, we'll remind you. Or you can follow us on Twitter: I'm up here, Peter is here.

WEEK 1
Monday, Apr 26 - NJ Nets (PRC)
Tuesday, Apr 27 - Minnesota Timberwolves (AP)
Wednesday, Apr 28 - Washington Wizards (PRC)
Thursday, Apr 29 - Sacramento Kings (AP)
Friday, Apr 30 - Philadelphia 76ers (PRC)

WEEK 2
Monday, May 3 - Golden State Warriors (AP)
Tuesday, May 4 - Detroit Pistons (PRC)
Wednesday, May 5 - LA Clippers (AP)
Thursday, May 6 - NY Knicks (PRC)
Friday, May 7 - New Orleans Hornets (AP)

WEEK 3
Monday, May 10 - Indiana Pacers (PRC)
Tuesday, May 11 - Memphis Grizzlies (AP)
Wednesday, May 12 - Toronto Raptors (PRC)
Thursday, May 13 - Houston Rockets (AP)
Friday, May 14 - Chicago Bulls (PRC)

WEEK 4
Monday, May 17 - OKC Thunder (AP)
Tuesday, May 18 - Charlotte Bobcats (PRC)
Wednesday, May 19 - San Antonio Spurs (AP)
Thursday, May 20 - Milwaukee Bucks (PRC)
Friday, May 21 - Portland Trail Blazers (AP)

WEEK 5
Monday, May 24 - Miami Heat (PRC)
Tuesday, May 25 - Utah Jazz (AP)
Wednesday, May 26 - Boston Celtics (PRC)
Thursday, May 27 - Denver Nuggets (AP)
Friday, May 28 - Atlanta Hawks (PRC)

WEEK 6
Monday, May 31 - Phoenix Suns (AP)
Tuesday, June 1 - Orlando Magic (PRC)
Wednesday, June 2 - Dallas Mavericks (AP)
Thursday, June 3 - Cleveland Cavaliers (PRC)
Friday, June 4 - LA Lakers (AP)

WEEK 7
Monday, June 7 - Eastern Conference Wrap-up (PRC)
Tuesday, June 8 - Western Conference Wrap-up (AP)
Wednesday, June 9 - Who would win the Eastern Conference based on Marketing (PRC)
Thursday, June 10 - Who would win the Western Conference based on Marketing (AP)
Friday - June 11 - Finale (Both)