Colorado Basketball Shows Us How Twitter Can Humanize Our Brands

We often hear that Twitter is fantastic because it can connect you easily to other people - be it celebrities, athletes, icons, business experts, or others with shared interest. But there are far more people brought together than there are connections made. And, to me I believe a lot of this is in the way you tell your own personal story. Do you present yourself in a formal, official way or do you present yourself in a way that really makes others want to connect with you.

As I was strolling through the Twittersphere, I came across an amazing example of using Twitter to be approachable. And being approachable is the first step to making a connection. Take a peak at Assistant Coach Jean Prioleau's Twitter profile, here, and shown below.

This is simply amazing.

He has stated who he is and what he's about in an incredibly succinct yet inviting way. "Assistant Basketball Coach, University of Colorado, willing to talk hoops to anyone that's interested in knowing about our program."

Wow.

What I love is that the description he uses is personal. And talking hoops is what he's offering. If you love the game, that makes him someone you are comfortable reaching out to. If Coach Prioleau is so approachable on digital, I'm guessing he brings that same attitude to his team, to recruiting, and to his life -- many of those people may come across him on Twitter now as well!

Great, fascinating, and simple example that we should all look at. To get where we want to go, to maximize our potential means to get the most out of what we have in front of us. Coach Prioleau shows us to look at the details of how we present ourselves and set ourselves up for success!

I'll be back on Monday for one final piece before breaking for the New Year. As always, you can follow me on Twitter (I'm @andypawlowski, here) or on Facebook (Digital Hoops Blast, here)

Thanks for reading!

Andy