How can you leverage digital to make fans more involved in the overall game day experience? That's a question that helps us make digital even more critical to building our brand. The Cleveland Cavaliers show us a nice example.
Hit the Cavs home page and note the button in the lower left-hand corner (I'll zoom in below)...
Fans are given the chance to design the cover of their in-game program. There's no cash prize, but the Cavs will "make sure everyone in the arena knows it was you who designed the cover." If you're an aspiring designer, especially in this economy, what a huge opportunity. And the Cavs, no doubt get a whole lot of free design inspiration. Check this for yourself, here.
I love the idea of bringing fans into the process of designing your program. It makes an emotional connection between designer and team. And it gives you fresh perspective. It's simple to execute, and it offers exposure for a designer in a time (with jobs tough to come by) that this is extra valuable.
Cool idea!
Come back tomorrow as we check out another best practice from the NBA. And as always, you can follow me on Twitter (I'm @pawlow34) or on Facebook (Digital Hoops Blast).
Thanks!
Andy
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