Friday, October 29, 2010

West Coast Conference Best Practices: The Saint Mary's Gael Force

This blog is all about inspiration. Today we start with 3 days elevating best practices from the squads that make up the WCC. You can tune in on this blog, or you can follow along on Facebook (linked here) or on Twitter -- I'm @pawlow34.

What makes something a best practice? This isn't about the most intricate experience. It's about looking at the world from your consumer's point of view and delivering something that hits it right smack on the head. In the case of colleges, I'm treating the primary consumer as that prospective student athlete.

Thus far we've seen Santa Clara's UStream efforts (here) and LMU's recruiting summary (here).

Let's finish up...

Hit the Saint Mary's Athletics Home, and you'll see Traditions in the main menu. (Side note, I love this as it implies not so subtly that there are, in fact, positive traditions). Let's click into the first item, Gael Force...



That takes us here,to the official student spirit club of SMC Athletics. You'll see a powerful visual and a quote from Davidson University Coach Bob McKillop, which is so powerful I'll type it here...
"Is this the atmosphere they have here for every game? It just blows my mind that they have this type of crowd...This is very similar to Duke's Cameron Indoor in terms of the noise level, the heat, the intensity, the passion..."
Wow. You have to think this kind of atmosphere makes all the difference on an official recruiting visit!!!



As you'll see, the club also includes priority seating, road trips, and of course t shirts. Solid!



How could this be better? Give us some YouTube links to video of the experience. The visual and text help a lot, but blow us away with the sound plus visuals from inside the experience!

Tune in tomorrow as we share more inspiration from the WCC! And, don't forget, you can follow along on Facebook (here) or on Twitter: I'm @pawlow34.

Andy

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